Word-of-mouth marketing has played a major role in the success of many fantastic YouTube videos. It was not because they had a fantastic marketing strategy or promotion plan, or that the creators were great communicators. No, word got out because someone witnessed it, even though it was fantastic.
Regretfully, this doesn’t happen very often, regardless of how well your video is made. Ultimately, out of millions of videos on the internet, only a select few have gained popularity. Therefore, you’ll need to put some effort into your marketing video if you want it to draw attention to your brand or product.
Even while YouTube is a fantastic platform for marketing videos, your investment will be wasted if no one ever views it. These four pointers can help you with the marketing of your videos on YouTube.

1. The address must be included in the video itself if you want viewers to go to your website. Perhaps you have an amazing video that everyone talks about. But afterwards, customers have to know where to discover your goods and company. Sometimes it’s just too much work for folks to go to Google, type in a phrase, and then go through the results.

2. At the bottom of the whole video, you may also put your URL. This is a smart move since it will ensure that you receive credit for the video and visitors to your website even if people change it or create mashups.

3. Make things easy. It’s not necessary for your marketing video to be ornate, costly, well-produced, or intricate. It is preferable if it isn’t any of these conditions. Additionally, try to make it fairly brief. Well under five minutes characterise the majority of popular videos. A talkative and interesting video is far more engaging than an expensive and dull one.

4. Consider using a humorous element in your video. Laughing is a universal human emotion, and a lot of users use YouTube in search of entertainment. So you’re not a stand-up comic? I understand. You might also experiment with including some music, entertaining videos, or a gimmick. Remember your audience at all times. You want people to be delighted so they will frequent your website, not so you can dazzle executives or win a presentation prize.