by Mansoor | Jun 1, 2024 | YouTube Blogs
You must use YouTube properly if you want to use it for promotion. Instead than using YouTube as a search engine, it’s critical to view it as a destination. If you do, you will utilise YouTube as an addition to your total marketing strategy, not as a means of promoting and marketing your brand and company. For what reason?
For the simple reason that there are countless thousands of videos available. Indeed. It is unlikely that an uninitiated viewer will view your video. Sure, you can make your movie more discoverable by using relevant tags and categories, but it could take some time.
Making a blog or other external website and linking to your YouTube video is a far better idea. In this manner, individuals who are already considering your product will have the opportunity to view a video that will help add to the information you have already given.
Here are 5 additional strategies to help you use YouTube to promote your brand or product:
- Post the YouTube video you uploaded to your business blog. You can also utilise the website itself on the Facebook or MySpace pages for your business.
- Twitter is likewise affected. Don’t undervalue Twitter’s importance in the modern world. Ensure that connections to your YouTube website are included in your updates.
- For any emails you send out, include the URL of your YouTube channel. Please include them in your signature so everyone you email them to will be able to see your link. Make sure the signature isn’t unduly huge when doing this for both personal and business communications. It could irritate you.
- Convince a significant blogger or local organisation to use your video. Add your video, or a link to the video on your website, to the local community’s online newsletter, for example, if you advertise your business there. Ask them about including a link to your film on their website as well.
- Make as much use of the video or the video link in pertinent areas as you can. Placing them everywhere you can and reaching no one interested is not as effective as placing them in a few strategic spots where you will attract a specific audience. In this case, relevance is crucial.
by Mansoor | May 24, 2024 | YouTube Blogs
Post-production is where the true magic of creating videos happens, not during recording. It is imperative to understand that the manner a video is edited can significantly impact its overall impact on viewers, even before you begin shooting.
A video with poor editing might appear quite amateurish and far less entertaining. Similarly, you might lose a lot of time recording if you don’t think through your editing while you’re shooting because you’ll be juggling a lot of video and no strategy.
Discover some advice that will really assist you in creating videos by reading on.
Film Lots, Cut Lots
- The first tip is to film a lot
You should always realise that you need far more than you think you do while producing a b-roll or footage that will be used to fill up your film.
In the meantime, you have to record the standard video with a lot of footage and pause before and after your material. Put differently, ensure that you begin filming slightly before you start speaking. This will prevent you from losing audio or creating an unprofessional-looking abrupt jump in your video, and it will also assist you have more space to cut and edit.
Although you’ll be capturing a lot of extra material, it’s also critical that you edit out a significant amount of it—probably more than you initially believed was necessary.
This will make your video appear to be continually moving and prevent you from having lengthy films of people chatting statically into the camera.
Another piece of advice is to avoid having extended periods of inactivity. Either the camera or the subject should be moving while speaking at all times. However, shots and pauses will only disrupt the momentum and flow!
- Make Things Easy for Yourself
Video editing is a thankless job. Making things easier on yourself by approaching the process of creating videos in a rational manner is the answer.
Divide your video into small segments, for instance, and experiment with moving around in the shot at each one to see if that helps. This makes it simple to observe where each clip stops and to quickly determine when a take went well. Additionally, it produces a more dynamic “jump cut” style of cinematography and lessens the abruptness of the transition between posts.
Clapping at the beginning of each new take is another piece of advice. Because you can see the spike, this makes it simple for you to quickly determine when a take ends and begins when viewing the audio track. It’s a fun fact that the purpose of “clappers” in films is to facilitate editing afterwards!
It will be lot simpler for you to pull together something great in a short amount of time if you prepare ahead of time and have a plan of action when recording and editing!
