How to Create Strong Branding in Your Videos With Graphics and Media?
You might discover that something is lacking after creating your first YouTube video. Excellent content, well-executed editing, and superb videography are not enough to make a channel stand out; what sets the largest channels apart and contributes to their professionalism is something extra.
And what that is branding
Your branding encompasses not just your name and logo but also your mission statement and ethos. A great brand should be able to convey its core values just by looking at its name and subject matter. This means that potential viewers should be able to quickly determine what your channel is about and whether or not they’re likely to be interested.
Furthermore, a well-established brand can raise the level of professionalism on your channel, particularly if you feature it prominently in all of your videos along with additional content and graphics. Here are a few effective methods to achieve it:
Corner Logo
A logo is typically shown in every video on major YouTube channels. As a result, even when parts of your footage are pulled out of context, viewers will always know who they are watching and what kind of movie it is. This strengthens brand awareness. Even TV networks will draw your attention to this, as their emblem is always displayed in one area.
Furthermore, this effect is one that we connect with professional video content since we’re used to seeing it. For this reason, just including a logo will improve people’s opinions of your film right away.
Video Opener
The video opener, nevertheless, is one of the most crucial media kinds for your production. This is a brief video introductory sequence that will play at the beginning of your video, serving as the opening and closing credits. In addition to establishing the tone for your video, it will further strengthen your brand. This ought to be brief and convey the mood and style of your video. Paying someone a small amount of money to create your opener is generally preferable to trying to do it yourself.
Bottom Thirds
A lower third is a visual element that appears when you need to describe something that’s happening on screen. This is something we frequently observe in documentaries where people are interviewed about the subject. To introduce these sections, a title usually appears in the lower third of the screen.
Including them will make your videos appear more professional and help to give additional information. However, you can also integrate it with the style you selected for your opener and logo to create a more unified overall.
Music
Lastly, you ought to consider the music you wish to use in your videos. They can serve to establish the mood and feel of your video, but if your opener is consistent throughout, they can also support in reinforcing your brand!