Selecting the appropriate topic for your YouTube channel is crucial if you want to use it to promote your brand, offerings, or services. For what reason? because you may use it to your advantage for marketing on YouTube.

It may occur to you that focusing on a single kind of niche might restrict you. If you only use the “Standard” account, though, picture it as a little fish in a large pond. Your chances of being noticed by others are increased when you focus on your niche. Plus, it makes you easier to find. You will hopefully receive more clicks on your videos after they have located you, which will lead to more clicks on your external website.

Naturally, you can always use a regular account. But, it makes sense to go above and beyond and select one of the other possibilities if you are marketing a certain product. Now let’s examine them.

First, a Guru Account: Registering for a Guru account is advised if your videos demonstrate your expertise in the field. In addition to having a logo, a Guru account allows you to have links to your other websites from your personal page.

2. A Director’s Record: Do you inspire Steven Spielberg? If so, you want to think about opening a Director account, which is a fantastic choice if you want to share your own videos to demonstrate your artistic abilities.

3. A humorous narrative: To gain visibility, a lot of comedians create YouTube profiles. You can advertise CDs as well as your stand-up routine and public access television programmes. It is also possible to list forthcoming shows with this type of account.

4. An Artist’s Story: This is the one that wannabe musicians should select. You can use a musician’s account to use YouTube to promote your music. You will have the option to select your type of music, create a logo, list your tour dates, and even provide links for people to buy your CDs.

You can choose to choose a niche rather than just remain with “Standard” if you later decide you want to do that. To change your account type, simply navigate to the details page for your channel.