by Mansoor | May 20, 2024 | YouTube Blogs
If you’re successful, YouTube can be a very profitable and satisfying platform. There is nothing any other internet business strategy can match in terms of feedback from thousands of visitors and direct communication with your audience.
Still, it’s one of the less well-known strategies for making money online that isn’t often discussed in forums for marketing and similar topics. How come that is so?
The basic explanation is that many people are uncomfortable being in front of the camera.
Their heavy accent could be the reason for this. They may not be conventionally attractive, however some YouTubers haven’t let that stop them! or perhaps it’s just that they’re bashful. Furthermore, the notoriously critical comments on YouTube don’t help at all.
In any event, appearing in front of the camera and having thousands of people watch you is a big ask, and not everyone will be prepared to take it on.
The good news is that you may start a successful YouTube channel without ever appearing in front of the camera! You can produce many different kinds of content without having to feature at all. Furthermore, these can assist you in reaching a similarly large audience because they are frequently really well-liked.
Here are some examples:
Tutorials
Making tutorial films that walk viewers through different tech solutions is one method to gain a large following without being on camera. This might be a tutorial video for Photoshop or a film demonstrating how users can optimise their PC’s performance. In any case, you can easily make the video by utilising screen capture software and adding narration on top of it!
Gaming
You can create a lot of stuff linked to gaming without having to appear in front of the camera. In a “Let’s Play” video, for instance, you narrate the experience while speaking over the top of your own playing. You may create playthroughs, walkthroughs, and more in the interim without ever having to face the camera!
Podcast
You can create a lot of “podcast”-style videos as well, where you don’t even have to be on screen. These videos are essentially just spoken. These can be opinion pieces, comedic segments, interviews, and more; all you need to do to keep people interested is include an image that is pertinent to the subject matter.
Animations
You can easily create an animation to keep your audience’s interest while you speak if you want something more lively. From storyboard animations to whiteboard animations, you have a plethora of options here, and there are numerous tools available to assist you in creating them!
Montage/Mashup
Using a montage/mashup technique, you can also produce a lot of videos. This could imply that you create your own supercuts or that you combine clips from different videos.
by Mansoor | May 20, 2024 | YouTube Blogs
YouTube can be used to promote your company, goods, or services. But, in order to drive traffic and entice viewers to return to your website, you need a compelling video.
What therefore makes the ideal YouTube promotional video? Professionalism and creativity are always important, of course. Nevertheless, there are more factors to think about. Here is a list of five suggestions to help you get started.
Create a unique video first:
Your video needs to stand out from the rest of the ones that are available. Make use of upbeat music, excellent camera work, and an original angle. YouTube videos should be able to entertain viewers, as this is the main reason why people watch them.
- Provide advice or answers to frequently asked questions about the specific goods, services, or business that you offer. The fact that they are learning anything from this informative video will be appreciated by the viewers. Make the tips distinctive enough so that even if most people haven’t heard of them before, they can still benefit from them.
- Create an instructive video. When a a video, people like to learn new things. Your ideal YouTube marketing video doesn’t have to focus solely on explaining where to find your website and how much your product costs. For instance, why not provide a tire-changing demonstration while promoting your mechanical business? Once they’ve watched your movie and learned anything, they’ll visit your website. Comparing these how-to videos to typical television commercials or advertisements, they seem far less intimidating. They are also enjoyable.
- Include some “behind the scenes” or realism in your film. One way to accomplish this is by introducing your team, a few of your clients, or even a “behind the scenes” tour of your workplace, factory, or office. This is appreciated by customers and lends credibility to your brand or company.
- Enable closed captioning for your film. Remember that not everyone can hear, and that audience member may be the one who wants to purchase your product. When making a video, especially a marketing video, it’s very considerate to consider the hearing challenged as most people don’t.
by Mansoor | May 20, 2024 | YouTube Blogs
You might discover that something is lacking after creating your first YouTube video. Excellent content, well-executed editing, and superb videography are not enough to make a channel stand out; what sets the largest channels apart and contributes to their professionalism is something extra.
And what that is branding
Your branding encompasses not just your name and logo but also your mission statement and ethos. A great brand should be able to convey its core values just by looking at its name and subject matter. This means that potential viewers should be able to quickly determine what your channel is about and whether or not they’re likely to be interested.
Furthermore, a well-established brand can raise the level of professionalism on your channel, particularly if you feature it prominently in all of your videos along with additional content and graphics. Here are a few effective methods to achieve it:
Corner Logo
A logo is typically shown in every video on major YouTube channels. As a result, even when parts of your footage are pulled out of context, viewers will always know who they are watching and what kind of movie it is. This strengthens brand awareness. Even TV networks will draw your attention to this, as their emblem is always displayed in one area.
Furthermore, this effect is one that we connect with professional video content since we’re used to seeing it. For this reason, just including a logo will improve people’s opinions of your film right away.
Video Opener
The video opener, nevertheless, is one of the most crucial media kinds for your production. This is a brief video introductory sequence that will play at the beginning of your video, serving as the opening and closing credits. In addition to establishing the tone for your video, it will further strengthen your brand. This ought to be brief and convey the mood and style of your video. Paying someone a small amount of money to create your opener is generally preferable to trying to do it yourself.
Bottom Thirds
A lower third is a visual element that appears when you need to describe something that’s happening on screen. This is something we frequently observe in documentaries where people are interviewed about the subject. To introduce these sections, a title usually appears in the lower third of the screen.
Including them will make your videos appear more professional and help to give additional information. However, you can also integrate it with the style you selected for your opener and logo to create a more unified overall.
Music
Lastly, you ought to consider the music you wish to use in your videos. They can serve to establish the mood and feel of your video, but if your opener is consistent throughout, they can also support in reinforcing your brand!
by Mansoor | Apr 25, 2024 | YouTube Blogs
YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?
Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement.
Everything you need to know about YouTube Shorts
What are YouTube Shorts?
Why try YouTube Shorts?
How long are YouTube Shorts?
How to make and upload YouTube Shorts
How to monetize YouTube Shorts
YouTube Shorts: best practices
7 ways to use YouTube Shorts
by Mansoor | Apr 25, 2024 | YouTube Blogs
We’re introducing new creative tools to take your Shorts to the next level and inspire you to make your next Short.
We introduced Shorts to give creators a lightweight and fun way to create and share short-form videos on YouTube, and continue to expand on the ways that creators can easily tap into their creativity. From remixing tools that help creators leverage content from across YouTube’s billions of videos worldwide in new, original content, to expanding the YouTube Partner Program so creators can join and earn money from their Shorts, we want to make it easier for anyone to join in and create what they love.
YouTube Shorts are now being watched by over 2B logged-in users every month, and today we’re introducing new ways to spark imagination and creativity. Check out these 6 new ways to create on Shorts:
by Mansoor | Apr 18, 2024 | YouTube Blogs
This report teaches marketing consultants and agencies the various video marketing services they can offer a local business with an emphasis towards YouTube Shorts
YouTube Shorts Services and Fulfillment Roadmap
This report teaches marketing consultants and agencies the various video marketing services they can offer a local business with an emphasis towards YouTube Shorts, the equipment they need if they want to do the videos themselves, budget friendly alternatives as well as a guide to hiring a freelancer to do it for them.
Table of Contents
- Introduction
- 31 Types of Videos You Can Offer
- DIY Equipment Checklist
- Outsourcing Options
- Budget Friendly Alternatives
- Deep Dive: Budget Friendly Alternatives
- User-Generated Content (UGC)
- Collaborate with Micro-Influencers
- Internships and Student Projects
- Repurpose Existing Content
- Employee-Created Content
- Community Contributions
- Leverage Free Editing Tools and Templates
- Outsource to Freelancers
- Barter Services
- Smartphone Videos
- Conclusion
- Next Step
Introduction
